{"id":1638,"date":"2026-07-31T13:11:46","date_gmt":"2026-07-31T04:11:46","guid":{"rendered":"https:\/\/www.w2solution.co.jp\/enterprise\/knowledge\/uncategorized\/1638\/"},"modified":"2026-07-31T13:11:47","modified_gmt":"2026-07-31T04:11:47","slug":"amazon-prime-day-2026-ec-strategy","status":"publish","type":"knowledge","link":"https:\/\/www.w2solution.co.jp\/enterprise\/knowledge\/trend\/amazon-prime-day-2026-ec-strategy\/","title":{"rendered":"Amazon Prime Day 2026\u901f\u5831\uff1a\u4e16\u5e2f\u5e73\u5747\u652f\u51fa\u304c17%\u6e1b\u5c11\u3001\u30a4\u30f3\u30d5\u30ec\u4e0b\u3067\u6d88\u8cbb\u8005\u306f\u300c\u65e5\u7528\u54c1\u300d\u3068\u300c\u4ed6\u793e\u6bd4\u8f03\u300d\u3078\u30b7\u30d5\u30c8"},"content":{"rendered":"<div class=\"lazyblock-index-list-2rSv7X wp-block-lazyblock-index-list\"><div class=\"article__box\">\r\n<p class=\"article__sub-heading\">\u3053\u306e\u8a18\u4e8b\u306e\u8981\u70b9<\/p>\r\n<ul class=\"article__index u-pt__base\">  \r\n<li class=\"item\"><a 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src=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-1024x408.webp\" alt=\"2026\u5e74\u30a2\u30de\u30be\u30f3\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u306e\u4e3b\u8981\u652f\u51fa\u6307\u6a19\u3002\u4e16\u5e2f\u3042\u305f\u308a\u5e73\u5747\u652f\u51fa\u984d\u304c105\u30c9\u30eb\uff08\u524d\u5e74\u6bd417%\u4e0b\u843d\uff09\u306a\u3069\u3001\u5bb6\u8a08\u306e\u7bc0\u7d04\u5fd7\u5411\u304c\u9bae\u660e\u306b\u8868\u308c\u305f\u30c7\u30fc\u30bf\" class=\"wp-image-1646\" srcset=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-1024x408.webp 1024w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-300x119.webp 300w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-150x60.webp 150w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-768x306.webp 768w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-800x319.webp 800w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553-1200x478.webp 1200w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_4-e1785470874553.webp 1318w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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alt=\"2026\u5e74\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u58f2\u4e0a\u4e0a\u4f4d\u30a2\u30a4\u30c6\u30e0\u3002\u30d7\u30ed\u30c6\u30a4\u30f3\u98f2\u6599\u3001\u6c34\u5206\u88dc\u7d66\u30d1\u30a6\u30c0\u30fc\u3001\u732b\u7528\u304a\u3084\u3064\u3001\u6d17\u5264\u3001\u30b4\u30df\u888b\u306a\u3069\u300c\u65e5\u5e38\u306e\u5fc5\u9700\u54c1\u300d\u3068\u300c\u3055\u3055\u3084\u304b\u306a\u8d05\u6ca2\u300d\u3078\u306e\u96c6\u4e2d\u3092\u793a\u3059\u30ea\u30b9\u30c8\" class=\"wp-image-1644\" srcset=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-1024x549.webp 1024w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-300x161.webp 300w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-150x80.webp 150w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-768x412.webp 768w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-800x429.webp 800w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161-1200x644.webp 1200w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/07\/Amazon_Prime_Day_2026_Defensive_Shift_-_Slide_7-e1785470634161.webp 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u7de8\u96c6\u90e8\u30b3\u30e1\u30f3\u30c8<\/h3>\n\n\n<div class=\"lazyblock-box-2lDYdQ wp-block-lazyblock-box\"><div class=\"article__box\">\u3053\u308c\u307e\u3067\u30e1\u30ac\u30bb\u30fc\u30eb\u671f\u306e\u9700\u8981\u306b\u4f9d\u5b58\u3057\u3066\u304d\u305f\u9ad8\u5358\u4fa1\u5546\u54c1\u306e\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u4e00\u767a\u52dd\u8ca0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4f9d\u5b58\u304b\u3089\u8131\u5374\u3059\u3079\u304d\u8ee2\u63db\u70b9\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306f\u30e2\u30fc\u30eb\u4e3b\u5c0e\u306e\u4fa1\u683c\u7af6\u4e89\u304b\u3089\u8ddd\u96e2\u3092\u7f6e\u304d\u3001\u8ca9\u58f2\u6226\u7565\u306e\u67d4\u8edf\u6027\u306e\u3042\u308b\u81ea\u793eEC\u306e\u69cb\u7bc9\u306a\u3069\u3001\u300c\u9867\u5ba2\u4f53\u9a13\u306e\u30b3\u30a2\u300d\u306b\u636e\u3048\u76f4\u3059\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084\u4e0b\u53d6\u308a\u306a\u3069\u3001\u521d\u671f\u8ca0\u62c5\u3092\u548c\u3089\u3052\u3066LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u9ad8\u3081\u308b\u72ec\u81ea\u306e\u4ed5\u7d44\u307f\u3092\u81ea\u3089\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3066\u3044\u304f\u3053\u3068\u3053\u305d\u304c\u3001\u5f37\u56fa\u306a\u30d3\u30b8\u30cd\u30b9\u57fa\u76e4\u3068\u306a\u308b\u3067\u3057\u3087\u3046\uff01<\/div><\/div>\n\n<div class=\"lazyblock-heading01-Z29wETo wp-block-lazyblock-heading01\"><h3 id=\"anc-3\" class=\"article__title\">\u9ad8\u307e\u308b\u4ed6\u793e\u3078\u306e\u6d41\u51fa\u61f8\u5ff5\u3068\u3001\u82e5\u5e74\u5c64\u3067\u5e83\u304c\u308b\u300cAI\u8cb7\u3044\u7269\u300d<\/h3><\/div>\n\n\n<p>\u30a2\u30de\u30be\u30f3\u4e00\u5f37\u306e\u56f2\u3044\u8fbc\u307f\u30e2\u30c7\u30eb\u306b\u3082\u5909\u5316\u304c\u751f\u3058\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p>\u30d7\u30e9\u30a4\u30e0\u30c7\u30fc\u304c\u30a2\u30de\u30be\u30f3\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u300c\u4e3b\u306a\u7406\u7531\u300d\u3060\u3068\u7b54\u3048\u305f\u5272\u5408\u306f\u3001\u524d\u5e74\u306e52%\u304b\u308941%\u3078\u3068\u5927\u5e45\u306b\u4f4e\u4e0b\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306e53%\u306f\u4ed6\u793e\u3068\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u3046\u306167%\u304c\u7af6\u5408\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3092\u300140%\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><\/td><td>\u5168\u4f53\u53c2\u52a0\u7387<\/td><td>\u4f4e\u6240\u5f97\u5c64($40k\u672a\u6e80)\u306e\u52d5\u5411<\/td><td>\u9ad8\u6240\u5f97\u5c64($125k\u4ee5\u4e0a)\u306e\u52d5\u5411<\/td><\/tr><tr><td>Walmart Deals<\/td><td>\u5168\u4f5349%<\/td><td>\u652f\u6301\u738756%(\u5f37\u529b\u306a\u727d\u5f15\u529b)<\/td><td>\u652f\u6301\u738745%<\/td><\/tr><tr><td>Target Circle<br>Week<\/td><td>\u5168\u4f5333%<\/td><td>\u652f\u6301\u738726%<\/td><td>\u652f\u6301\u738741%(\u9ad8\u6240\u5f97\u5c64\u304b\u3089\u5f37\u3044\u652f\u6301)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u7af6\u5408\u4ed6\u793e\u306f\u6240\u5f97\u5c64\u3054\u3068\u306b\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001Amazon\u306e\u30b7\u30a7\u30a2\u3092\u4fb5\u98df\u3057\u3066\u3044\u308b<\/figcaption><\/figure>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u5b9f\u306b73%\u304c\u4ed6\u793e\u306e\u590f\u30bb\u30fc\u30eb\uff08\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u30b3\u30b9\u30c8\u30b3\u306a\u3069\uff09\u3067\u3082\u8cb7\u3044\u7269\u3092\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u4e88\u5b9a\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u305f\u3002<\/strong><\/p>\n\n\n\n<p>\u3055\u3089\u306b\u4eca\u56de\u306e\u6ce8\u76ee\u3059\u3079\u304d\u52d5\u5411\u3068\u3057\u3066\u3001<strong>\u8cb7\u3044\u7269\u5ba2\u5168\u4f53\u306e20%\uff08Z\u4e16\u4ee3\u3084\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u306f30%\uff09\u304cAI\u642d\u8f09\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u30bb\u30fc\u30eb\u60c5\u5831\u306e\u691c\u7d22\u3084\u88fd\u54c1\u30ea\u30b5\u30fc\u30c1\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b<\/strong>\u5b9f\u614b\u3082\u5224\u660e\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7de8\u96c6\u90e8\u30b3\u30e1\u30f3\u30c8<\/h3>\n\n\n<div class=\"lazyblock-box-7zSme wp-block-lazyblock-box\"><div class=\"article__box\">AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u9867\u5ba2\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9593\u306b\u4ecb\u5165\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u3082\u5408\u7406\u7684\u30fb\u7d4c\u6e08\u7684\u306a\u9078\u629e\u80a2\u3092\u63d0\u793a\u3059\u308b\u300c\u60c5\u5831\u975e\u5bfe\u79f0\u6027\u306e\u5b8c\u5168\u306a\u89e3\u6d88\u300d\u304c\u9032\u3080\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3084\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u512a\u4f4d\u6027\u306f\u5e0c\u8584\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u306eEC\u6226\u7565\u3067\u306f\u3001\u300c\u6700\u5b89\u5024\u300d\u3092\u7af6\u3046\u4fa1\u683c\u7af6\u4e89\u3092\u907f\u3051\u3001AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u81ea\u793e\u5546\u54c1\u304c\u81ea\u52d5\u7684\u306b\u300c\u6700\u9069\u89e3\u300d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u30c7\u30fc\u30bf\u69cb\u9020\u306e\u6700\u9069\u5316\u3068\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8d85\u3048\u305f\u72ec\u81ea\u306e\u9867\u5ba2\u4f53\u9a13\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9\u304c\u5fc5\u9808\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.numerator.com\/press\/amazon-prime-day-consumers-spending-less-in-first-two-days-numerator-reports\/\">\uff08\u53c2\u8003\u30fb\u95a2\u9023\u8a18\u4e8b\uff09Numerator\u2502\"Amazon Prime Day Consumers Spending Less in First Two Days\"<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"outline_1__3_1_2\">EC\u30fb\u30ea\u30c6\u30fc\u30eb\u5411\u3051\u30e1\u30c7\u30a3\u30a2\u300cCommerce Hack\u300d\u3068\u306f\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.w2solution.co.jp\/enterprise\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-1024x227.webp\" alt=\"Commerce Hack\uff08\u30b3\u30de\u30fc\u30b9\u30cf\u30c3\u30af\uff09\u306e\u30ed\u30b4\u30d0\u30ca\u30fc\u3002\u300cCommerce\u306e\u5e38\u8b58\u3092HACK\u3057\u3066\u672a\u6765\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3002\" class=\"wp-image-1242\" srcset=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-1024x227.webp 1024w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-300x66.webp 300w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-150x33.webp 150w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-768x170.webp 768w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-1536x340.webp 1536w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-800x177.webp 800w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1-1200x266.webp 1200w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image1.webp 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u300cCommerce Hack\u300d\u306f\u3001commerce \u306e\u5e38\u8b58\u3092 hack \u3057\u3001\u672a\u6765\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059 EC\u30fb\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u5411\u3051\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002\u30b3\u30de\u30fc\u30b9\u3084AI\u3001\u30e1\u30c7\u30a3\u30a2\u30b3\u30de\u30fc\u30b9\u306a\u3069\u591a\u7a2e\u591a\u69d8\u306a\u30ce\u30a6\u30cf\u30a6\u30fb\u77e5\u898b\u304b\u3089Commerce\u306e\u30a4\u30de\u3068\u30df\u30e9\u30a4\u3092\u8003\u3048\u3001\u5f93\u6765\u306e\u5546\u696d\u306e\u67a0\u3092\u8d85\u3048\u305f\u65ac\u65b0\u306a\u30a2\u30a4\u30c7\u30a2\u30fb\u8996\u70b9\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u300cCommerce Hack\u300d\u30a2\u30fc\u30ab\u30a4\u30d6\u52d5\u753b\u914d\u4fe1\u4e2d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.w2solution.co.jp\/enterprise\/commerce_hack_archives\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-1024x538.webp\" alt=\"Commerce Hack\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u306e\u30a2\u30fc\u30ab\u30a4\u30d6\u914d\u4fe1\u4e00\u89a7\u3002\u30ad\u30ea\u30f3\u3001\u30a2\u30eb\u30da\u30f3\u3001\u30e0\u30e9\u30b5\u30ad\u30b9\u30dd\u30fc\u30c4\u306a\u3069\u306e\u4f01\u696d\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u30b5\u30e0\u30cd\u30a4\u30eb\u7fa4\u3002\" class=\"wp-image-1243\" srcset=\"https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-1024x538.webp 1024w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-300x158.webp 300w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-150x79.webp 150w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-768x403.webp 768w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4-800x420.webp 800w, https:\/\/www.w2solution.co.jp\/enterprise\/wp-content\/uploads\/2026\/04\/image4.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u30e1\u30fc\u30ab\u30fc\u3084\u5c0f\u58f2\u696d\u3001EC 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